Gourmet Gift Baskets: What’s in a Name?
Today I’ve been thinking about words, more precisely, the words we used to name our gift baskets when we were designing our new website around this time last year. The question back then was, how do we convey the essence of a complex item like a gourmet coffee gift baskets in one or two words?
What follows here are the names of our five gift baskets along with my own personal description of each one. I think we did a pretty good job.
The smallest of our gift basket we named Classic Elegance. With an elegant selection of a few classic products, it says “Thank You” or “Congratulations” without breaking the bank. The Sweet Desires and the Office Party baskets were next. I imagine the Sweet Desires basket as being just right for a romantic weekend. A sweet selection of our premium treats, it’s the perfect way to say “I love you.” 
The Office Party was the most fun to name. We designed this gourmet coffee gift basket with an office holiday party in mind. It includes larger portions of several of our classic products, and a 12oz bag of our organic, fair-trade coffee, or course. The Decadent Bliss Gift Basket is a truly decadent selection of basically all our favorite things in the world, while the Ultimate Nirvana is an absolute cascade of amazing deliciousness that will send its recipient straight to chocolate-lover’s heaven.
If you’ve received any of these baskets, or even if you’ve just looked at the pictures, we’d love to know how you would name them.
Gift Baskets for Everyone
With Valentine’s Day next month, I want to make sure that I get the word out about our gourmet gift baskets. We try to truly have something for everyone in these baskets and they make great gifts. Here are three of my favorites:
“Sweet Desires” is one of our gourmet coffee gift basket. It contains organic cookies, brownies, toffee, brittle, peanut butter cups and four varieties of fair-trade coffee. The “Ultimate Nirvana” is our top-shelf basket including a decadent selection of all our best treats. Another gourmet coffee gift basket in our line-up is the “Office Party,” great for hosting a decadently healthy soiree. It boasts a bounty of vegan and organic fudge, brownies, cookies, caramels and 12oz of organic, fair-trade coffee beans. Enjoy!







